Case Core Range

Start With the Cases Customers Actually Buy

Building your own private label case range doesn't mean you need hundreds of different styles.

Our Case Core Range focuses on proven, high-volume designs that sales data shows can cover a large majority of customer demand. Start with the essentials, keep inventory simple and build from there.

4 core styles
Deliberately selected
Proven sellers
Based on sales patterns
Simpler stock
Less capital tied up
The four Case Core Range styles: clear MagSafe, tough case, wallet case and detachable wallet case

A smarter way to build your range

Fewer Styles. More Relevant Stock.

One of the biggest challenges when creating a phone case range is deciding which styles to stock. Rather than filling shelves with dozens of variations, MobileHQ has identified a core group of case designs based on what customers consistently buy.

Our Case Core Range is designed to give retailers strong coverage across the most important customer preferences — clear, protective, wallet and premium wallet-style cases. By focusing on proven designs, you can reduce inventory complexity while still offering customers meaningful choice.

Focus on proven case styles

Reduce slow-moving inventory

Simplify purchasing

Make range planning easier

Less capital tied up in stock

Easier replenishment

Expand the range later as demand grows

You don't need every case style. You need the right case styles.

The core range

Four deliberately selected case styles

Each style earns its place in the range because it is one of the designs customers consistently buy.

Clear MagSafe private label phone case in Clear

Core range · 01

Clear MagSafe

The essential everyday case.

A clean, simple clear case with MagSafe compatibility designed to showcase the customer's phone while providing everyday protection.

Clear cases remain one of the most universally appealing case styles and are an important foundation for any mobile accessories range.

Available colour

  • MagSafe compatible
  • Shows off the original phone colour
  • Broad customer appeal
  • Clean and minimal design
  • Easy everyday purchase
  • Ideal core product for most retailers

Indicative Private Label Pricing

Indicative Price: From $5.90 + GST

Pricing will vary depending on volume, model mix, packaging and specifications.

Tough Case private label phone case in Black

Core range · 02

Tough Case

Everyday protection with colour options.

A more protective case designed for customers who prioritise durability while still wanting a clean, retail-friendly design.

This style provides a stronger protection option within the core range without introducing unnecessary complexity.

Available colours

  • Strong everyday protection
  • Protective edges
  • Practical, durable design
  • Popular colour options
  • Good step-up option from a basic case
  • Suitable for a broad customer base

Indicative Private Label Pricing

Indicative Price: From $7.50 + GST

Pricing will vary depending on volume, model mix, packaging and specifications.

Wallet Case private label phone case in Black

Core range · 03

Wallet Case

A proven favourite with maximum colour choice.

The classic wallet case continues to appeal to customers who want protection, convenience and storage in one product.

It is an important part of the core range and is available in a broad selection of colours to suit different customer preferences.

Available colours

  • Full front and back protection
  • Built-in card storage
  • Practical everyday design
  • Broad age and customer appeal
  • Large selection of colours
  • Strong traditional retail seller

Indicative Private Label Pricing

Indicative Price: From $6.50 + GST

Pricing will vary depending on volume, model mix, packaging and specifications.

Detachable Wallet private label phone case in Black

Core range · 04

Detachable Wallet

Two cases in one.

A premium wallet-style case with a detachable inner phone case.

Customers can use the complete wallet when they need card storage and full coverage, then detach the phone section when they want a slimmer everyday case. This gives the product an easy-to-understand point of difference and creates a more premium option within the range.

Available colours

  • Detachable inner phone case
  • Wallet and standalone case functionality
  • Card storage
  • Premium feel
  • Strong perceived value
  • Excellent upgrade option within the range

Indicative Private Label Pricing

Indicative Price: From $9.80 + GST

Pricing will vary depending on volume, model mix, packaging and specifications.

At a glance

The Core Range at a Glance

ProductStylePositioningColoursIndicative Price
Clear MagSafe phone case
Clear MagSafeEveryday EssentialClearFrom $5.90 + GST
Tough Case phone case
Tough CaseProtectiveBlack, Blue, PinkFrom $7.50 + GST
Wallet Case phone case
Wallet CaseWallet / Storage7 ColoursFrom $6.50 + GST
Detachable Wallet phone case
Detachable WalletPremium Wallet4 ColoursFrom $9.80 + GST

Pricing will vary depending on volume, model mix, packaging and specifications.

Built around customer buying behaviour

A Range Based on What Sells

When launching a private label range, the goal shouldn't be to create the largest possible catalogue. The goal is to have the right products available when customers are ready to buy.

Our Case Core Range focuses on designs that sales data indicates are responsible for a large proportion of case demand. Start with the core range, monitor your sales and then expand into additional styles based on what your customers actually want.

Start Core

Launch with four proven case styles.

Measure Sales

Track which styles, colours and models move.

Replenish Winners

Reorder the combinations that sell.

Expand

Add styles once demand is proven.

Combine the core range with the right phone models

The Right Cases. On the Right Phones.

Range planning is not just about case design — it is also about choosing which device models to support.

MobileHQ can help build a recommended model mix around current and high-volume devices, allowing you to combine the right case styles with the phone models that matter most to your customers. This helps avoid spreading stock too thinly across low-volume combinations.

Ask Us About a Recommended Model Mix

Case Style

Device Mix

Colour Mix

= Smarter Inventory

Private label phone cases with custom branded retail packaging and barcode labelling

Put your brand on it

Your Core Range. Your Brand.

The products may be proven, but the brand belongs to you. We can create packaging around your logo, colours and brand identity so your Case Core Range looks like a consistent, professionally developed retail collection.

  • Custom branded packaging
  • Your logo and colours
  • Barcode and SKU labelling
  • Model identification
  • Retail-ready packing
  • Consistent presentation across the range
Design your own brand packaging in our AI studio

Keep stock simple

Start Lean. Reorder What Sells.

You don't need to commit to excessive stock across every possible case, model and colour combination. Our supply chain is designed to help you keep inventory under control.

Build your core range, launch with sensible quantities and replenish the combinations that sell. With our team in Australia, Hong Kong and Mainland China, MobileHQ can support the sourcing, packaging, warehousing, picking and packing required to keep your branded range moving.

We store it

You reorder what you need

Delivered retail ready

MobileHQ warehouse picking and packing private label mobile accessories

Build Your Range Around the Products That Matter Most

Start with four proven case styles, select the colours and device models that suit your customers, then put your own brand on the range. MobileHQ can help you build a private label case range designed around sales potential rather than guesswork.